Customer satisfaction

On the basis of 94 customers
  • 8,5

    Width of range

  • 8,8

    Know-how of sales assistants

  • 8,2

    Availability of product

  • 8,8


Consumer attitudes and behaviour are becoming increasingly less predictable. The entire chain must be flexible enough to keep pace with this dynamic process. Do you
start to feel a little uneasy when you hear the umpteenth conversation about “in-store
consistency"? Or if there is a slight hitch in the supply chain and the arrival of fresh supplies is delayed by a week?

As experts in the retail sector, we know the vital role these factors play, and more
importantly, the impact of having inconsistent supplies and stock. In our interaction with you, we consider the outlines and details of the whole picture, and what we can do for each other in the long term.

Our products add value for you

Introduce consumers to the widest possible variety of fruit and vegetables? Why not? Our
comprehensive range of produce, from fruit vegetables to lettuce and cabbage, and from exotic fruit to melons, allows you to encourage your customers to enjoy potatoes, vegetables and fruit in a surprisingly varied way. Read more about our range here.

Import lines

Would you rather buy directly from the grower, because you want the guarantee of quality from the source? As a high quality service provider with our own strong import lines in pineapples, melons, citrus fruits, grapes, fruit vegetables and other produce, we ensure that the quality, specifications, certificates and packaging fully satisfy your wishes. Thanks to our close relationships and cooperation with the growers, we give you the experience of buying direct from the source, without any of the worries.

Our quality assurance

Have you also noticed that customers are better informed than ever? The world is changing, and you must change with it. But adapting and charging naturally raises questions. What do I have to take into account ? How can I make sure that my analyses are all correct? When am I adequately covered? As a QS and IFS certified partner, we perfectly understand the issues you face! We agree the required specifications with you. We can arrange the analyses and certificates on your behalf. We think proactively with you. After all, that's the least you can expect from your partner..


Is efficient purchasing the number one item on your to do list? Our online portal MyKraaijeveld will help you tick that one off your list. Welcome to the ease of ordering fruit and vegetables online. All your products clearly listed in one overview, your favourite products instantly visible and all the documents you need. Worried you might not be paying the best price online? The prices in the portal are real-time, so you always pay your personally optimized price.

Golden mix

A committed team in combination with expertise provides strong brand positioning in the industry.

Direct from source

Close relationships with the growers and high quality standards result in strong product lines.

Online ordering environment

Innovation, commitment and our proactive solutions result in more time, transparency, convenience, speed and future prospects.

Reliable partner

Fixed volume, strong brand positioning and market know-how ensure constant supply. We keep our promises.

Are you ready for the next step? Get to know our digital platform

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